BBB National Programs’ National Advertising Division challenged express and implied advertising claims made by Proximity Capital Partners, LLC d/b/a Asutra concerning the efficacy of its Magnesium Body Butter with Capsaicin. The challenged health-related claims, including claims that Asutra’s Magnesium Body Butter with Capsaicin provides relief from chronic pain, aids recovery and promotes comfort and better sleep, as well as the implied claim that it eliminates chronic pain in a short period...